We often measure success with income and education, which are indeed the main indicators for social class in many researchers which examine the social class inequality and its relation to different behaviours.

Unfortunately in the capitalist society the consumption requires the exploitation of labour, such as coltan mining which includes child labour and human rights violation. The most ironic paradox is that the pro environmental behaviours that are required in order to see long term outcomes are usually more adaptable by people with higher income.

Policy makers need work together with social scientists in order to reinterpret the idea of success and economic development, to shift from financial berries towards culture and action of each person within nature.

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